Healthcare marketing guidance, traced to sources.

Practical notes on the information clinics publish and the decisions patients make before they get in touch.

sg · 5 min read

HCSAR advertising rules for Singapore clinics: seven things you can't do

Singapore's HCSAR bans before/after imagery, testimonials, superlatives, and induced discounts outright, restricts institutional awards and influencer promotion, and treats paid search as advertising.

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my / sg · 4 min read

Before-and-after photos: where they're legal in Malaysia and Singapore, and where they aren't

Malaysia bans before/after imagery outright; Singapore permits it only inside a live in-clinic consultation, never in anything published.

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