Healthcare marketing guidance, traced to sources.
Practical notes on the information clinics publish and the decisions patients make before they get in touch.
my · 5 min read
Clinic advertising rules in Malaysia: what MAB actually approves
Most Malaysian healthcare advertising needs MAB approval valid for six months, and before/after imagery, outcome testimonials, price comparisons, and gifts stay prohibited even with approval.
Read guide ↗sg · 5 min read
HCSAR advertising rules for Singapore clinics: seven things you can't do
Singapore's HCSAR bans before/after imagery, testimonials, superlatives, and induced discounts outright, restricts institutional awards and influencer promotion, and treats paid search as advertising.
Read guide ↗my / sg · 4 min read
Before-and-after photos: where they're legal in Malaysia and Singapore, and where they aren't
Malaysia bans before/after imagery outright; Singapore permits it only inside a live in-clinic consultation, never in anything published.
Read guide ↗my · 4 min read
Can a Malaysian clinic use patient testimonials? The premises exception explained
Malaysian clinics can publish testimonials about the premises (cleanliness, hospitality) but never about treatment outcomes or practitioner skill.
Read guide ↗