CKAPS registration and MAB approval
We confirm eligibility before any creative is written, an ineligible clinic can't be advertised into compliance after the fact.
Advertisable only by CKAPS-registered clinics with MAB approval in Malaysia.
Aesthetic and dermatology clinics.
Aesthetic treatment is classed as medical treatment in both Malaysia and Singapore. The eligibility rules for who can even advertise are stricter here than almost any other category, get that wrong and there's no ad worth running.
Treatment-communication constraints
Aesthetic advertising sits under the same core prohibitions as general healthcare advertising, no before/after, no outcome testimonials, no superlatives, plus a product layer: Poisons-scheduled substances like botox and fillers cannot be advertised to the public in Malaysia, and Singapore's HSA rules on professional-use devices apply on top of MOH clearance.
Compliant education system
Procedure and condition explainers written to what's permitted, so the content itself carries the marketing weight instead of a claim that can't run.
Factual condition and procedure content, not outcome promises.
Consultation-first workflow
A booking flow built around the consultation, not a promotional price, since price promotions face separate restrictions in this category.
Discounts that could induce unnecessary consumption are not allowed in Singapore.
The context shapes the work.
MAB 3/2023
Before/after
Before/after imagery is not permitted for healthcare facilities and services.
Pharmaceutical Services Programme FAQ
Aesthetic services
Classed as medical treatment. Advertisable only by CKAPS-registered clinics with MAB approval.
HCSAR, MOH FAQ
Discounts
Price promotions and discounts that could induce unnecessary consumption are not allowed.
MOH: Regulation of advertisements for aesthetic treatments
Aesthetic treatment advertising
Aesthetic-treatment advertising sits under the same regulatory regime, with HSA product rules applying separately on top.