CTA channel
cal.com booking, paid search counts as advertising under HCSAR, so the booking page itself has to be compliant.
Singapore
We work with private clinics across Singapore operating under the Healthcare Services (Advertisement) Regulations 2021. We don't claim a local office; we operate as a remote partner with Singapore regulatory fluency.
Local context is part of the strategy.
Currency
Singapore dollars (S$), shown on the pricing page.
Consent wording
Singapore PDPA-aligned consent language, separate marketing opt-in checkbox.
Campaign review
Every campaign checked against HCSAR before it ships, no testimonials, no before/after, no superlatives, no discounts.
Booking behaviour
Direct cal.com booking, since it's a lower-friction path than a WhatsApp handoff for this market.
We build around what is real.
HCSAR 2021
Governing law
Healthcare Services (Advertisement) Regulations 2021 (S 1033/2021) under the Healthcare Services Act 2020, in force 3 Jan 2022.
View source ↗HCSAR Reg 5(1)(d)
Before/after
Prohibited in any advertisement. Permitted only within clinic premises during a clinical consultation.
View source ↗HCSAR
Testimonials
Reviews, testimonials and endorsements are prohibited in advertising, with limited Reg 14 exceptions, this includes screenshotting Google reviews.
View source ↗HCSAR
Superlatives
"Best", "leading", "most advanced", "number one" are prohibited, including as visual banners.
View source ↗HCSAR, MOH FAQ
Discounts
Price promotions and discounts that could induce unnecessary consumption are not allowed.
View source ↗MOH: Regulation of advertisements for aesthetic treatments
Aesthetic treatment advertising
Aesthetic-treatment advertising sits under the same regulatory regime, with HSA product rules applying separately on top.
View source ↗