Condition and specialty terms
High-intent treatment and condition terms, landing pages matched to the same compliance standard as the ad itself.
Never outcome keywords, they fail Google's healthcare policy and MOH rules alike.
Dental practices and groups.
Patients research a dentist for weeks before they book. What they find has to hold up under MDC conduct rules and MAB or HCSAR advertising law, in every market you operate in.
The patient decision journey
A dental patient compares clinics on condition pages, practitioner credentials, and location before ever picking up the phone. None of that research can lean on a superlative, an outcome guarantee, or a comparative claim, the dental conduct rules are stricter than general healthcare advertising, not looser.
Educational-first creative
Warm audience build around procedures and conditions, not before/after imagery or patient testimonials.
Click-to-WhatsApp on Malaysian campaigns.
Structured, citable practitioner data
Structured data and clinical content so your practice appears when a patient asks an assistant for a dentist.
Entity clarity so an assistant can recommend your practice by name.
The context shapes the work.
MAB Advertising Guidelines for Healthcare Facilities and Services, MAB 3/2023
Prior approval
Healthcare facility and service advertisements generally require Medicine Advertisements Board (MAB) approval unless exempted.
MAB 3/2023
Before/after
Before/after imagery is not permitted for healthcare facilities and services.
MDC Code of Professional Conduct; Dental Act 2018
Dental conduct rules
The MDC Code of Professional Conduct and Dental Act 2018 restrict superlatives, outcome guarantees, comparative claims, and patient solicitation for dental practices.
HCSAR
Testimonials
Reviews, testimonials and endorsements are prohibited in advertising, with limited Reg 14 exceptions, this includes screenshotting Google reviews.
HCSAR
Superlatives
"Best", "leading", "most advanced", "number one" are prohibited, including as visual banners.